Social media outlets like LinkedIn, Facebook and Twitter are extremely useful tools for lawyers, helping them connect with other attorneys and prospective or current clients. However, even slight misuse of it can make account management difficult and even severely harm a lawyer’s reputation.
Here are some mistakes that attorneys should avoid when using social media.
#1: Not Implementing a Social Media Strategy
Considering social media is primarily a marketing tool for attorneys, it should be approached like one, and have a strategy built around it. This strategy should determine exactly how each account would be used, what the attorney wants to accomplish with it, how often they should post, and other aspects.
All social media accounts should clearly express the persona of the attorney and the purpose of the law firm. Social media plans should also detail how to deal with certain issues that can arise, such as negative comments and account hacks.
Think of social media plans like a helpful road map; you need to know where you want to go before starting your journey.
#2: Using Too Many Social Media Outlets at Once
Some Chicago injury attorneys might think it’s a good idea to expand their network as much as possible, and choose to create accounts on every social media site they know about. Although it may seem like a good idea at first, attorneys are expected to maintain each account, and often don’t have the time to regularly check them or post.
Attorneys should realize they don’t need to be omnipresent on the Internet, and instead should focus on social media platforms that their clients and colleagues consistently use.
#3: Focusing on the Chicago Business Instead of the Followers
While it may be tempting to promote your law firm with nearly every post, it’s important to place emphasis on things that interest your followers, too. Law firms should post helpful, informative articles, videos, or other media that might interest clients and colleagues.
People enjoy reading and sharing how-to’s, “Top” lists that provide detailed information, and other types of engaging educational materials. If people share your posts on their profiles to engage their followers, they could further draw attention to your page, serving as indirect promotion.
#4: Trying to Get a Large Number of Followers Instead of Good Ones
When attempting to acquire followers on Facebook, Twitter, LinkedIn or elsewhere, attorneys should focus on quality as opposed to quantity.
Having many followers won’t necessarily make your law firm look better, particularly if a portion of those follows isn’t legitimate. The key is to have relevant, engaging followers who are likely to post comments and share your content. This will naturally expand your network.
These are simply some of the many social media mistakes that can hurt an attorney’s business. Like other aspects of a law firm, attorneys should take social media seriously, and use it effectively to improve business.